Greenwich Entertainment has released the official trailer for Spin Wars, a documentary about the boom in indoor cycling and the fights behind it. It arrives on digital and on demand on December 22, 2026.
The story
SoulCycle, Flywheel and Peloton turned indoor cycling into a billion-dollar boutique fitness business. Spin Wars charts the unlikely rise of indoor cycling and digs into the ambition, rivalries and betrayals along the way, along with the darker side of the "mind, body, soul" culture that grew up around it.
Who's in it
The film is anchored by Ruth Zukerman, co-founder of SoulCycle and Flywheel Sports, and Marion Roaman, a co-founder of Peloton, two women often called the godmothers of New York's indoor cycling scene. Katie Couric, Heather McMahan, Mary Beth Barone, Jill Kargman, Anna Roisman and Brandon Kyle Goodman also appear.
Behind the camera
Philip Byron directs, making his feature debut after producing series including Next Gen Chef and On the Rise: Juju Watkins. He wrote the film with James Thayer and produced it with Jillian A. Goldstein. Spin Wars premiered at the 2026 Tribeca Festival, whose programmers praised its exceptional access and its fast, spin-class pace.
Distributed by Greenwich Entertainment.